{"id":3998,"date":"2017-08-16T14:57:11","date_gmt":"2017-08-16T07:57:11","guid":{"rendered":"http:\/\/orientpacificvietnam.com\/?p=3998"},"modified":"2021-12-04T19:18:59","modified_gmt":"2021-12-04T12:18:59","slug":"forever-21-giac-mo-dien-hinh-va-co-tich-tay-trang-xay-dung-co-cua-chang-thanh-nien-nhap-cu-nguoi-han","status":"publish","type":"post","link":"https:\/\/orientpacificvietnam.com\/vi\/forever-21-giac-mo-dien-hinh-va-co-tich-tay-trang-xay-dung-co-cua-chang-thanh-nien-nhap-cu-nguoi-han\/","title":{"rendered":"Forever 21: “Gi\u1ea5c m\u01a1 M\u1ef9” \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n"},"content":{"rendered":"

<\/p>\n

Forever 21: “Gi\u1ea5c m\u01a1 M\u1ef9” \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n<\/h1>\n

 <\/p>\n

\u0110\u1eb7t ch\u00e2n \u0111\u1ebfn M\u1ef9 v\u1edbi hai b\u00e0n tay tr\u1eafng, Jin Sook v\u00e0 Do Won Chang \u0111\u00e3 ph\u1ea3i l\u00e0m \u0111\u1ee7 ngh\u1ec1 \u0111\u1ec3 ki\u1ebfm s\u1ed1ng tr\u01b0\u1edbc khi th\u00e0nh danh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Forever 21.<\/h3>\n
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Nh\u1eefng n\u0103m 80 c\u1ee7a th\u1ebf k\u1ef7 tr\u01b0\u1edbc, gia \u0111\u00ecnh n\u00e0o c\u00f3 ng\u01b0\u1eddi \u0111i T\u00e2y v\u1ec1 c\u0169ng khi\u1ebfn ng\u01b0\u1eddi h\u00e0ng x\u00f3m tr\u1ea7m tr\u1ed3, khen ng\u1ee3i r\u1ed3i ghen t\u1ecb. Ng\u01b0\u1eddi ta \u0111i Nga, \u0111i \u0110\u1ee9c r\u1ed3i Ti\u1ec7p l\u00e0m gi\u00e0u, mang v\u1ec1 cu\u1ed9c s\u1ed1ng v\u1eadt ch\u1ea5t sung t\u00fac cho ng\u01b0\u1eddi th\u00e2n gia \u0111\u00ecnh. Nh\u01b0ng kh\u00f4ng ai g\u1ecdi \u0111\u00f3 b\u1eb1ng c\u00e1i t\u00ean “gi\u1ea5c m\u01a1 Nga” hay “gi\u1ea5c m\u01a1 \u0110\u1ee9c”. Ch\u1ec9 c\u00f3 “American Dream” – gi\u1ea5c m\u01a1 M\u1ef9 m\u00e0 bao ng\u01b0\u1eddi ch\u00e2u \u00c1 mong mu\u1ed1n: m\u1ed9t ph\u01b0\u01a1ng tr\u1eddi t\u1ef1 do m\u1edbi, n\u01a1i ai c\u0169ng c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n, l\u00e0m gi\u00e0u v\u00e0 \u0111\u1ed5i \u0111\u1eddi ho\u00e0n to\u00e0n.<\/strong><\/p>\n

Trong d\u00f2ng ng\u01b0\u1eddi ch\u00e2u \u00c1 \u0111\u1ed5 d\u1ed3n v\u1ec1 ph\u00eda \u0111\u1ea5t M\u1ef9 c\u00f3 c\u1eb7p v\u1ee3 ch\u1ed3ng ng\u01b0\u1eddi H\u00e0n Qu\u1ed1c Do Won Chang v\u00e0 v\u1ee3 anh, Jin Sook. R\u1eddi H\u00e0n Qu\u1ed1c v\u00e0o n\u0103m 1981 gi\u1eefa th\u1eddi kh\u1eafc r\u1ed1i ren c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc, 2 v\u1ee3 ch\u1ed3ng quy\u1ebft \u0111\u1ecbnh c\u00f9ng c\u1ea3 gia \u0111\u00ecnh l\u00ean \u0111\u01b0\u1eddng \u0111i t\u00ecm ch\u00e2n tr\u1eddi m\u1edbi. H\u1ecd kh\u00f4ng mong \u01b0\u1edbc l\u00e0m gi\u00e0u hay g\u00ec c\u1ea3; ch\u1ec9 mong c\u00f3 c\u01a1 h\u1ed9i r\u1eddi H\u00e0n Qu\u1ed1c v\u00e0 \u0111\u1ebfn M\u1ef9.\u00a0“Khi \u0111\u00f3, ng\u01b0\u1eddi H\u00e0n Qu\u1ed1c s\u1ed1ng kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1t l\u1eafm. C\u01a1 h\u1ed9i th\u1ef1c s\u1ef1 r\u1ea5t h\u1eb9p”, Do Won cho bi\u1ebft tr\u00ean Forbes,\u00a0<\/em>“V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang t\u00f4i g\u1eb7p qu\u00e1 nhi\u1ec1u kh\u00f3 kh\u0103n; c\u0169ng ch\u1eb3ng c\u00f3 l\u1ea5y m\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p”.<\/p>\n

\"opv-f21-1\"<\/p>\n

36 n\u0103m tr\u00f4i qua, 2 v\u1ee3 ch\u1ed3ng ngh\u00e8o kh\u00f3 thu\u1edf n\u00e0o gi\u1edd \u0111\u00e3 l\u1eadp n\u00ean c\u1ea3 m\u1ed9t \u0111\u1ebf ch\u1ebf th\u1eddi trang “m\u00ec \u0103n li\u1ec1n” t\u1ea1i M\u1ef9: Forever 21, c\u00e1i t\u00ean m\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng m\u1ed9t ng\u01b0\u1eddi tr\u1ebb M\u1ef9 n\u00e0o kh\u00f4ng bi\u1ebft t\u1edbi. C\u01a1 ng\u01a1i c\u1ee7a 2 v\u1ee3 ch\u1ed3ng tr\u1ea3i r\u1ed9ng tr\u00ean 480 qu\u1ed1c gia v\u1edbi 790 c\u1eeda h\u00e0ng, 43,000 nh\u00e2n vi\u00ean (trong \u0111\u00f3 g\u1ea7n 11,000 l\u00e0 nh\u00e2n vi\u00ean l\u00e0m to\u00e0n th\u1ebf gi\u1edbi). Doanh thu c\u1ee7a Forever 21 \u0111\u1ea1t 4,4 t\u1ef7 USD. Do Won Chang v\u00e0 v\u1ee3 \u0111\u00e3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed s\u1ed1 222 trong s\u1ed1 400 ng\u01b0\u1eddi gi\u00e0u nh\u1ea5t n\u01b0\u1edbc M\u1ef9 tr\u00ean t\u1ea1p ch\u00ed danh ti\u1ebfng The Forbes v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n l\u00ean t\u1edbi 3 t\u1ef7 USD.<\/p>\n

“T\u00f4i \u0111\u00e3 m\u01a1 \u0111\u01b0\u1ee3c t\u1edbi n\u01b0\u1edbc M\u1ef9 k\u1ec3 t\u1eeb khi t\u00f4i m\u1edbi h\u1ecdc l\u1edbp 6”, Do Won cho bi\u1ebft. “Cha m\u1eb9 t\u00f4i t\u1eebng \u0111\u1ebfn th\u0103m t\u00f4i v\u00e0 t\u00f4i lu\u00f4n h\u1ecfi h\u1ecd r\u1eb1ng khi n\u00e0o c\u1ea3 nh\u00e0 m\u00ecnh s\u1ebd \u0111i M\u1ef9, th\u00e1ng sau, th\u00e1ng sau ph\u1ea3i kh\u00f4ng?”.<\/p>\n

M\u1ed9t th\u1eadp k\u1ef7 sau \u0111\u00f3, \u01b0\u1edbc m\u01a1 n\u00e0y th\u00e0nh hi\u1ec7n th\u1ef1c. Sau khi k\u1ebft h\u00f4n kh\u00f4ng l\u00e2u, \u00f4ng c\u00f9ng v\u1ee3 sang M\u1ef9. “Kh\u00f4ng ch\u1ec9 b\u00e2y gi\u1edd, m\u00e0 t\u1eeb th\u1eddi \u0111\u00f3, M\u1ef9 \u0111\u00e3 l\u00e0 m\u1ea3nh \u0111\u1ea5t c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i r\u1ed3i. R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi theo \u0111u\u1ed5i Gi\u1ea5c m\u01a1 M\u1ef9”, \u00f4ng n\u00f3i.<\/strong><\/em><\/p>\n

Sinh ra trong m\u1ed9t gia \u0111\u00ecnh ngh\u00e8o kh\u00f3, g\u1ea7n nh\u01b0 kh\u00f4ng bi\u1ebft t\u01b0\u01a1ng lai s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u hay \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra, Do Won Chang c\u00f9ng v\u1ee3 ch\u1ec9 c\u00f3 m\u1ed9t \u01b0\u1edbc m\u01a1 \u0111\u1ebfn n\u01b0\u1edbc M\u1ef9 v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i. H\u1ecd \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn \u0111\u00f3 v\u1edbi \u0111\u00f4i b\u00e0n tay tr\u1eafng, ch\u1ec9 c\u00f3 m\u1ed9t t\u1ea5m b\u1eb1ng trung h\u1ecdc t\u1eeb qu\u1ed1c gia m\u00e0 th\u1eddi \u0111\u00f3 c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 gi\u00e1o d\u1ee5c. Do Won Chang \u0111\u00e3 ph\u1ea3i l\u00e0m t\u1edbi 3 c\u00f4ng vi\u1ec7c m\u1ed9t l\u00fac \u0111\u1ec3 c\u00f3 th\u1ec3 trang tr\u1ea3i cu\u1ed9c s\u1ed1ng.<\/p>\n

Tr\u01b0\u1edbc khi ch\u1ea1m \u0111\u1ebfn th\u00e0nh c\u00f4ng nh\u01b0 ng\u00e0y h\u00f4m nay, Do Won Chang v\u00e0 v\u1ee3 \u0111\u00e3 ph\u1ea3i \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi v\u00f4 s\u1ed1 kh\u00f3 kh\u0103n trong cu\u1ed9c s\u1ed1ng nh\u01b0ng nh\u1edd v\u1eady, h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i v\u00e0 can tr\u01b0\u1eddng. \u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng ph\u1ea9m c\u00e1ch m\u00e0 Do Won khuy\u00ean m\u1ed9t \u00f4ng ch\u1ee7 c\u1ea7n c\u00f3.<\/p>\n

“B\u1ea1n kh\u00f4ng n\u00ean lao v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh v\u1edbi suy ngh\u0129 r\u1eb1ng, th\u00e0nh c\u00f4ng s\u1ebd \u0111\u1ebfn ch\u1ec9 trong ng\u00e0y m\u1ed9t ng\u00e0y hai” <\/b>– \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng g\u00ec \u00f4ng Do Won Chang lu\u00f4n t\u00e2m ni\u1ec7m.<\/p>\n

Khi l\u00e0m c\u00f4ng vi\u1ec7c b\u00e1n x\u0103ng, Do Won nh\u1eadn ra r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang lu\u00f4n l\u00e1i xe h\u1ea1ng sang. “T\u00f4i h\u1ecfi ng\u01b0\u1eddi l\u00e1i xe c\u1ee7a h\u1ecd xem h\u1ecd l\u00e0m g\u00ec \u0111\u1ec3 ki\u1ebfm s\u1ed1ng”, Do Won chia s\u1ebb. “V\u00e0 h\u1ecd n\u00f3i \u0111\u00f3 l\u00e0 th\u1eddi trang”.<\/p>\n

\u0110\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi c\u00f4ng vi\u1ec7c trong l\u0129nh v\u1ef1c th\u1eddi trang, \u00f4ng b\u1eaft \u0111\u1ea7u chuy\u1ec3n qua l\u00e0m t\u1ea1i c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o v\u1edbi quy\u1ebft t\u00e2m c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Sau 3 n\u0103m \u0111\u1ea7u t\u1ea1i M\u1ef9, hai v\u1ee3 ch\u1ed3ng \u0111\u00e3 t\u00edch g\u00f3p \u0111\u01b0\u1ee3c kho\u1ea3n ti\u1ec1n 11,000 USD. N\u0103m 1984, h\u1ecd m\u1edf c\u1eeda h\u00e0ng th\u1eddi trang r\u1ed9ng 83 m2 v\u00e0 \u0111\u1eb7t t\u00ean Fashion 21 t\u1ea1i m\u1ed9t khu kinh doanh s\u1ea7m u\u1ea5t t\u1ea1i Los Angeles. Do Won cho bi\u1ebft ng\u01b0\u1eddi ch\u1ee7 c\u0169 c\u1ee7a c\u1eeda h\u00e0ng c\u0169ng b\u00e1n qu\u1ea7n \u00e1o thu v\u1ec1 m\u1ed7i n\u0103m kho\u1ea3ng 30,000 USD ti\u1ec1n l\u00e3i. Tuy nhi\u00ean, Fashion 21 \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u kh\u00f4ng t\u01b0\u1edfng h\u01a1n khi c\u00e1n m\u1ed1c 700,000 USD l\u1ee3i nhu\u1eadn trong n\u0103m \u0111\u1ea7u ti\u00ean nh\u1edd c\u00f4ng vi\u1ec7c b\u00e1n bu\u00f4n, \u0111\u1ed5 h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t v\u1edbi m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u v\u00f4 c\u00f9ng h\u1ea5p d\u1eabn.<\/p>\n

\"opv-forever-21-\"<\/p>\n

Vi\u1ec7c kinh doanh th\u00e0nh c\u00f4ng \u0111\u1ebfn n\u1ed7i c\u1ee9 6 th\u00e1ng h\u1ecd l\u1ea1i m\u1edf c\u1eeda h\u00e0ng m\u1edbi m\u1ed9t l\u1ea7n. Cu\u1ed1i c\u00f9ng, c\u1ea3 hai \u0111\u1ed5i t\u00ean c\u00f4ng ty th\u00e0nh Forever 21. Do Won Chang c\u1ea3m th\u1ea5y r\u1ea5t may m\u1eafn: “T\u00f4i \u0111\u1ebfn \u0111\u00e2y v\u1edbi hai b\u00e0n tay tr\u1eafng v\u00e0 lu\u00f4n bi\u1ebft \u01a1n n\u01b0\u1edbc M\u1ef9 \u0111\u00e3 cho t\u00f4i nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ebfn v\u1eady. V\u00e0 t\u00f4i mu\u1ed1n tr\u1ea3 \u01a1n h\u1ecd”.<\/strong><\/em><\/p>\n

Trong su\u1ed1t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh 2008, nh\u1edd ngu\u1ed3n ti\u1ec1n m\u1eb7t d\u1ed3i d\u00e0o, \u00f4ng ti\u1ebfp t\u1ee5c m\u1edf th\u00eam nhi\u1ec1u c\u1eeda h\u00e0ng v\u00e0 t\u1ea1o ra 7.000 vi\u1ec7c l\u00e0m ch\u1ec9 trong m\u1ed9t n\u0103m. Trong m\u1ed9t bu\u1ed5i h\u1ecdp th\u01b0\u1eddng ni\u00ean v\u1edbi c\u00e1c nh\u00e2n vi\u00ean, \u00f4ng \u0111\u00e3 tuy\u00ean b\u1ed1 k\u1ebf ho\u1ea1ch kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu v\u00e0 l\u1ee3i nhu\u1eadn, m\u00e0 c\u00f2n mu\u1ed1n t\u0103ng c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho ng\u01b0\u1eddi d\u00e2n M\u1ef9.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ngh\u1ec1 b\u00e1n l\u1ebb l\u00e0 c\u1ef1c k\u1ef3 kh\u00f3 n\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi nh\u1eadp c\u01b0. V\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3n tr\u1edf nh\u01b0 ng\u00f4n ng\u1eef, kh\u00e1c bi\u1ec7t v\u0103n h\u00f3a, vi\u1ec7c b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ea1i \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00e2n l\u00e0 r\u1ea5t kh\u00f3. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Do Won, \u00f4ng \u0111\u00e3 b\u1ee9t ra kh\u1ecfi nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00e2u \u00c1 quen thu\u1ed9c m\u00e0 \u0111\u01b0\u1ee3c l\u00f2ng c\u1ea3 ng\u01b0\u1eddi d\u00e2n g\u1ed1c M\u1ef9.<\/p>\n

Ngo\u00e0i s\u1ef1 ki\u00ean nh\u1eabn, cha \u0111\u1ebb c\u1ee7a Forever 21 cho bi\u1ebft \u00f4ng \u0111\u00e3 ph\u1ea3i h\u1ecdc r\u1ea5t nhi\u1ec1u v\u1ec1 c\u00e1ch ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u1eadn h\u00e0nh, c\u01a1 s\u1edf ph\u00e1p l\u00fd, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf… Kh\u00f4ng c\u00f3 g\u00ec l\u00e0 d\u1ec5 d\u00e0ng c\u1ea3. 3 n\u0103m v\u1ea5t v\u1ea3 \u0111\u1ec3 c\u00f3 th\u1ec3 g\u00e2y d\u1ef1ng c\u01a1 nghi\u1ec7p l\u00e0 h\u00e3ng th\u1eddi trang \u0111\u00ecnh \u0111\u00e1m kh\u00f4ng ch\u1ec9 t\u1ea1i n\u01b0\u1edbc M\u1ef9 m\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, qu\u1ea3 c\u0169ng x\u1ee9ng \u0111\u00e1ng.<\/p>\n

\"opcForever21-3\"<\/p>\n

Th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng Do Won Chang kh\u00f4ng \u0111\u1ebfn m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u, h\u1ecd \u0111\u00e3 ph\u1ea3i g\u1ed3ng m\u00ecnh v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n. Forever 21 \u0111\u00e3 g\u1eb7p ph\u1ea3i nhi\u1ec1u v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi b\u1ea3n quy\u1ec1n v\u00e0 c\u00e1c v\u1ee5 kh\u1edfi ki\u1ec7n li\u00ean quan \u0111\u1ebfn \u0111\u1ea1o nh\u00e1i s\u1ea3n ph\u1ea9m. Trong giai \u0111o\u1ea1n suy tho\u00e1i, v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb nhi\u1ec1u c\u00f4ng ty b\u00e1n l\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty tr\u1ef1c tuy\u1ebfn, \u00f4ng Do Won Chang \u0111\u00e3 bu\u1ed9c ph\u1ea3i \u0111\u00f3ng c\u1eeda ho\u1eb7c gi\u1ea3m quy m\u00f4 nhi\u1ec1u c\u1eeda h\u00e0ng l\u1edbn. Doanh thu trong n\u0103m 2015 g\u1ea7n nh\u01b0 kh\u00f4ng t\u0103ng tr\u01b0\u1edfng so v\u1edbi n\u0103m tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n

H\u1ed3i \u0111\u1ea7u n\u0103m 2016, Forever 21 c\u0169ng b\u1ecb nhi\u1ec1u c\u00f4ng ty “t\u1ed1” ch\u1eadm thanh to\u00e1n. M\u1ed9t c\u00f4ng ty v\u1eadn chuy\u1ec3n qu\u1ea7n \u00e1o cho Forever 21 \u0111\u00e3 tung ra m\u1ed9t b\u1ea3n h\u1ee3p \u0111\u1ed3ng cho th\u1ea5y, doanh thu b\u00e1n h\u00e0ng c\u1ee7a h\u00e3ng n\u00e0y \u0111\u00e3 gi\u1ea3m \u0111i 50% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n

Tuy v\u1eady, cha \u0111\u1ebb c\u1ee7a Forever 21 v\u1eabn gi\u1eef tinh th\u1ea7n l\u1ea1c quan sau nh\u1eefng v\u1ea5p ng\u00e3 \u0111\u00f3. \u00d4ng chia s\u1ebb: “Ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang kh\u00f4ng d\u1ec5 d\u00e0ng nh\u01b0 tr\u01b0\u1edbc kia. L\u01b0\u1ee3ng kh\u00e1ch t\u1edbi c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i gi\u1ea3m h\u1eb3n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y. Kh\u00e1ch h\u00e0ng chuy\u1ec3n qua mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n. V\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng ra nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u1edbi, ch\u00fang t\u00f4i c\u0169ng g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n nh\u01b0ng s\u1ebd nhanh ch\u00f3ng v\u01b0\u1ee3t qua v\u00e0 gi\u00e0nh l\u1ea1i v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh”.<\/p>\n

Tuy nhi\u00ean, v\u1edbi \u00f4ng Do Won Chang v\u00e0 b\u00e0 Jin Sook, kh\u00f3 kh\u0103n ch\u1ec9 mang t\u00ednh t\u1ea1m th\u1eddi. S\u1ef1 ki\u00ean \u0111\u1ecbnh ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng. N\u1ebfu b\u1ea1n gi\u1eef v\u1eefng ni\u1ec1m tin v\u00e0o \u0111i\u1ec1u g\u00ec \u0111\u00f3, k\u1ec3 c\u1ea3 trong l\u00fac kh\u00f3 kh\u0103n nh\u1ea5t, nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t s\u1ebd \u0111\u1ebfn v\u1edbi b\u1ea1n.<\/p>\n

K\u1ec3 c\u1ea3 c\u00f3 trong tay c\u1ea3 m\u1ed9t c\u01a1 nghi\u1ec7p, Do Won v\u1eabn tin r\u1eb1ng gia \u0111\u00ecnh quan tr\u1ecdng h\u01a1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec trong cu\u1ed9c s\u1ed1ng v\u00e0 \u0111\u00f3 m\u1edbi ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. <\/b>Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 gi\u1ea5c m\u01a1 M\u1ef9 th\u1ef1c s\u1ef1 c\u1ee7a \u00f4ng l\u00e0 g\u00ec, \u00f4ng chia s\u1ebb:<\/p>\n

“V\u1edbi t\u00f4i, gia \u0111\u00ecnh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. Khi m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 gi\u1ea5c m\u01a1 M\u1ef9, h\u1ecd th\u01b0\u1eddng nh\u1ea5n m\u1ea1nh v\u1ec1 cu\u1ed9c s\u1ed1ng v\u1eadt ch\u1ea5t sung t\u00fac. Tuy nhi\u00ean, n\u1ebfu c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n t\u1ed1t nh\u01b0ng gia \u0111\u00ecnh tan v\u1ee1, gi\u1ea5c m\u01a1 M\u1ef9 ch\u1eb3ng c\u00f2n ngh\u0129a l\u00fd g\u00ec h\u1ebft”.<\/strong><\/em><\/p>\n

\u00d4ng Do Won Chang c\u00f9ng v\u1ee3 lu\u00f4n mu\u1ed1n gi\u1eef Forever 21 cho ch\u00ednh c\u00e1c th\u00e0nh vi\u00ean trong gia \u0111\u00ecnh; kh\u00f4ng ch\u1ec9 \u0111\u1ec3 th\u1eeba k\u1ebf s\u1ef1 nghi\u1ec7p m\u00e0 \u0111\u1ec3 con c\u00e1i h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5t v\u1ea3 v\u00e0 kh\u00f3 nh\u1ecdc \u0111\u1ec3 g\u00e2y d\u1ef1ng n\u00ean c\u01a1 nghi\u1ec7p nh\u01b0 ng\u00e0y h\u00f4m nay. Hai c\u00f4 con g\u00e1i c\u1ee7a \u00f4ng, \u00a0Linda Chang v\u00e0 Esther Chang, \u0111\u1ec1u \u0111\u00e3 t\u1ed1t nghi\u1ec7p c\u00e1c tr\u01b0\u1eddng trong kh\u1ed1i Ivy League v\u00e0 hi\u1ec7n \u0111ang n\u1eafm gi\u1eef c\u00e1c v\u1ecb tr\u00ed quan tr\u1ecdng trong c\u00f4ng ty c\u1ee7a cha m\u1eb9 m\u00ecnh.<\/p>\n

“\u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 vi\u1ec7c c\u00e1c con g\u00e1i t\u00f4i c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5t v\u1ea3 m\u00e0 t\u00f4i c\u00f9ng v\u1ee3 – nh\u1eefng ng\u01b0\u1eddi nh\u1eadp c\u01b0 g\u1ed1c \u00c1, \u0111\u00e3 d\u1ed3n t\u00e2m huy\u1ebft v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o c\u00f4ng ty Forever 21 n\u00e0y”.<\/strong><\/em><\/p>\n

\"opv-f21\"<\/p>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Forever 21: “Gi\u1ea5c m\u01a1 M\u1ef9” \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n   \u0110\u1eb7t ch\u00e2n \u0111\u1ebfn M\u1ef9 v\u1edbi hai b\u00e0n tay tr\u1eafng, Jin Sook v\u00e0 Do Won Chang \u0111\u00e3 ph\u1ea3i l\u00e0m \u0111\u1ee7 ngh\u1ec1 \u0111\u1ec3 ki\u1ebfm s\u1ed1ng tr\u01b0\u1edbc khi th\u00e0nh danh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u … Continue reading Forever 21: “Gi\u1ea5c m\u01a1 M\u1ef9” \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n<\/span><\/a><\/p>\n","protected":false},"author":1008,"featured_media":3999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[38],"tags":[79,41],"class_list":["post-3998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opv-new","tag-american-dream","tag-dinh-cu-my"],"yoast_head":"\nForever 21: "Gi\u1ea5c m\u01a1 M\u1ef9" \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n - OPV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/orientpacificvietnam.com\/vi\/forever-21-giac-mo-dien-hinh-va-co-tich-tay-trang-xay-dung-co-cua-chang-thanh-nien-nhap-cu-nguoi-han\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forever 21: "Gi\u1ea5c m\u01a1 M\u1ef9" \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n - OPV\" \/>\n<meta property=\"og:description\" content=\"Forever 21: “Gi\u1ea5c m\u01a1 M\u1ef9” \u0111i\u1ec3n h\u00ecnh v\u00e0 c\u1ed5 t\u00edch tay tr\u1eafng x\u00e2y d\u1ef1ng c\u01a1 \u0111\u1ed3 c\u1ee7a ch\u00e0ng thanh ni\u00ean nh\u1eadp c\u01b0 ng\u01b0\u1eddi H\u00e0n   \u0110\u1eb7t ch\u00e2n \u0111\u1ebfn M\u1ef9 v\u1edbi hai b\u00e0n tay tr\u1eafng, Jin Sook v\u00e0 Do Won Chang \u0111\u00e3 ph\u1ea3i l\u00e0m \u0111\u1ee7 ngh\u1ec1 \u0111\u1ec3 ki\u1ebfm 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